People bring the campaign mentality of TV/radio or print ads to a space that is living, breathing and evolving daily. Short-term benefit? Sure. (Hey, Old Spice guy! Nice to see you again. Is it last month already?)

NONE of these applications are legitimate! Facebook does not release any data about individual profile views to any 3rd party developers.

It’s not just being at a physical location together–it’s connecting strangers within a specific niche and turning strangers into friends over this common musical and digital bond.

During a weekly social media meeting with our client Currensee.com a couple of weeks ago, an impromptu brainstorm about promoting a webinar led to a video project starring Gins’ long-lost cousin Irving Shmeckelstein…

Facebook is very much of the moment, whether a fleeting witticism or an life-altering event. Facebook is the power of now. Facebook is a lifeline, a way to share intimate thoughts (not too intimate…) and stunning moments and funny anecdotes and content of all kinds, from LOLcats to suicide notes. Facebook is always on a nearby screen, be it a laptop or mobile device.